Legal

    Privacy Policy

    Effective date: July 12, 2026

    This Privacy Policy explains how Petra Labs, LLC, doing business as NovaBrains ("NovaBrains," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website, contact us, subscribe to our newsletter, book a call, or use our interactive demonstrations.

    By using our website and services, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

    01

    Information We Collect

    We collect information in a few different ways, depending on how you interact with us.

    Information you provide directly

    • Contact and inquiry details. When you complete our contact form or email us, we collect your name, email address, company name (if provided), and the contents of your message.
    • Newsletter sign-ups. If you subscribe to our newsletter, we collect your email address.
    • Scheduling a call. When you book a call through our scheduling provider, you may provide your name, email address, and any details you choose to share about your business.
    • AI voice demonstrations. If you try one of our AI voice demos, we may process your phone number, the audio of the call, and a transcript of the conversation. See AI Voice Demonstrations below for details.

    Information collected automatically

    • Usage and device data. Like most websites, we automatically receive information such as your IP address, browser type, device information, referring pages, and the pages you view.
    • Cookies and similar technologies. We and our providers use cookies and similar technologies to operate the site and understand how it is used. See Cookies and Similar Technologies.
    02

    How We Use Your Information

    We use the information we collect to:

    • Respond to your inquiries and provide the services you request;
    • Schedule, prepare for, and follow up on calls and consultations;
    • Operate, maintain, secure, and improve our website and services;
    • Send you our newsletter and other communications you have requested (you can unsubscribe at any time);
    • Understand how our site is used so we can improve content and performance;
    • Comply with legal obligations and enforce our agreements, including our Terms of Service.

    We rely on your consent, our legitimate interests in operating and growing our business, and the need to take steps at your request or perform a contract as the legal bases for these activities, where such bases apply to you.

    03

    Cookies and Similar Technologies

    Cookies are small files stored on your device. We use cookies and similar technologies to keep the site functioning, remember your preferences, and measure and improve performance. Some cookies are strictly necessary for the site to work, while others help us understand usage.

    You can control cookies through your browser settings, including blocking or deleting them. If you disable certain cookies, some parts of the site may not function as intended.

    04

    AI Voice Demonstrations

    Our website offers interactive demonstrations of AI-powered voice agents. When you participate in a demo:

    • The call may be recorded and transcribed so the AI agent can understand and respond to you, and so we can operate and improve the demonstration.
    • Calls are placed and handled through our telephony provider, which processes the audio and related metadata on our behalf.
    • Because these are demonstrations, please do not share sensitive personal information (such as financial account numbers, health information, or government identifiers) during a demo call.

    By starting a demo call, you consent to the recording and transcription described here. If you do not consent, please do not use the voice demonstration features.

    05

    How We Share Information

    We do not sell your personal information. We share it only in the following circumstances:

    • Service providers. We share information with vendors who perform services on our behalf — for example, hosting and database infrastructure, telephony and voice processing, scheduling, email delivery, and analytics. These providers are permitted to use your information only to provide services to us.
    • Legal and safety reasons. We may disclose information if required by law, subpoena, or other legal process, or to protect the rights, property, or safety of NovaBrains, our users, or others.
    • Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
    • With your direction. We share information when you ask us to or otherwise consent.
    06

    Third-Party Services and Links

    Our site relies on third-party services (for example, our scheduling, telephony, hosting, and email providers) and may contain links to third-party websites, including our separate Academy platform. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use.

    07

    Data Retention

    We retain personal information for as long as necessary to fulfill the purposes described in this policy — including to provide our services, respond to inquiries, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

    08

    Data Security

    We use reasonable administrative, technical, and organizational measures designed to protect personal information against loss, misuse, and unauthorized access. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

    09

    Your Privacy Rights

    Depending on where you live, you may have rights over your personal information, including the right to:

    • Access the personal information we hold about you;
    • Request correction of inaccurate information;
    • Request deletion of your information;
    • Object to or restrict certain processing, and withdraw consent where processing is based on consent;
    • Opt out of marketing communications at any time.

    If you are in the European Economic Area or the United Kingdom, you may have additional rights under the GDPR, including the right to data portability and the right to lodge a complaint with a supervisory authority. If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, delete, and correct your information and to not be discriminated against for exercising your rights. We do not sell personal information or share it for cross-context behavioral advertising.

    To exercise any of these rights, contact us at hello@novabrains.com. We will respond consistent with applicable law and may need to verify your identity before acting on your request.

    10

    International Data Transfers

    We are based in the United States, and the information we collect is processed in the United States and potentially other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. Where required, we take steps to ensure an appropriate level of protection for your information when it is transferred internationally.

    11

    Children's Privacy

    Our website and services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

    12

    Changes to This Policy

    We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. If we make material changes, we will take reasonable steps to notify you. Your continued use of our website or services after an update means you accept the revised policy.

    13

    Contact Us

    If you have questions about this Privacy Policy or how we handle your information, please contact us:

    Questions about this document? We're happy to help.

    hello@novabrains.com